Companies Using Social Media

Problem

How do companies use Social Media?

Learning objectives

1. What should a company think about before getting active in SoMe?

è  1) Identify your customers  2) determine the bandwidth and social media resources  3) choose the social media channels

·         Which channels are the best for each customer group?

Facebook:
originally made to target college students but according to research on users in 2014 majority of facebook users are stilll below 30 years old.
You can easily reach a large audience and target users according to their location and behaviour.
Youtube
User amount more than 1 billions, people of different ages searching for something other than text.

Pinterest
Visual online pin board – one of the fastest growing social media channels
Majority: female 25-35 years old.

Sources:
-Sanfilippo, M. and Sanfilippo, M. (2015). Businesses: Determining Which Social Channels to Use. [online] SEMrush Blog. Available at: http://www.semrush.com/blog/businesses-determining-social-channels-use/

-Wax, A. (2015). Choosing Social Media Channels for Your Business. [online] Precisionmarketinggroup.com. Available at: http://www.precisionmarketinggroup.com/blog/choosing-social-media-channels-for-your-business

This older data from 2012 and 2013 shows that before, people 35-44 were most active on social media.
-->If this is true or near truthful then I would say that a 2015 graph would look very different.

Source:

Slideshare.net, (2013). Building The Business case to Use social Media For Recruitment. [online] Available at: http://www.slideshare.net/AnnzalieAnnBarrett/building-the-business-case-to-use-social-media-for-recruitment

----------The following pictures are from a blog by Avinash Joshi.
The author is a Social Media Lead and Digital Account Director at SapientNitro in India. (15 years of experience)

Source: Avinash Joshi, (2010). The Power of Social Media. [online] Available at: https://ajaxjoshi.wordpress.com/2010/12/14/the-power-of-social-media/ 

2. What are the company’s objectives for SoMe engagement?

·         What do companies try to achieve by using SoMe (for instance Relationship Building)?

“Relationship building is the motivation and driving force behind social media”
à connecting with others and finding value in these relationships
à relationships must be nurtured by creating great social experiences.

1. Listen first and never stop, - learn likes and dislikes of customers and provide them with what they want.
2. Respond and engage- signalling your brand is invested in each individual relationship
3. Become a storyteller- storytelling is one of the most powerful ways of communicating- inspiring people to share.

Source: YouTube, (2015). Building Customer Relationships With Social Media. [online] Available at: https://www.youtube.com/watch?v=WvKNtvUJ67U 

3. Is the success of SoMe engagement measureable? If yes, how?

·         What are the KPI’s of Social Media engagement?

Different social media KPIs:

-Social connections-the number of connections
-Social page views- how many have gone to see the webpages?
-Video/Slideshare views- the number of views on videos, success of content
-Engagement Rate- Number of Likes and comments
-Talking about this- the number of people talking about your brand

-Facebook reach-How the brand reach is going on Facebook
-Re-tweet rate- you can see if people thought the tweets were valuable enough to tweet again.
-Social clicks-how many clicks you are getting and which categories are getting the most clicks

Source: In2communications.com, (2015). The Most Important Social Media Key Performance Indicators (KPI). [online] Available at: http://www.in2communications.com/blog/bid/149702/The-Most-Important-Social-Media-Key-Performance-Indicators-KPI 

4. How to set up a SoMe Plan?

Source: Ajaxjoshi.wordpress.com, (2011). social media plan | Avinash Joshi. [online] Available at: https://ajaxjoshi.wordpress.com/tag/social-media-plan/