BRAND STRATEGY DEVELOPMENT

 1.    What are the processes of brand strategy development? - Which type of processes are involved?

**Brandi strategy is the process of recognizing your brand’s most exceptional features and then implementing a method to ensure that your brand stays on top of the competition and stands out.

-Brand Development: process of gathering a strategy and innovation to create your brand by seeking new opportunities in marketing and media channels or then lead your brand portfolio through new product/service development.

-Brand Identity Creation: Key thing for all brands is to be remembered and thought about by people making their buying decision as then there is a good chance they will be purchasing your product/service.

Source: Tagstra.com.au, (2015). Melbourne Brand Design and Brand Development Agency for Brand Defining, Brand Identifying and Brand Innovation. [online] Available at: http://www.tagstra.com.au/capabilities/branding-agency-melbourne/

- Comparison of processes:

Pic 1. . Wampsolutions.com, (2015). [online] Available at: http://www.wampsolutions.com/ws/wp-content/uploads/2013/11/Brand_Strategy.jpg

Pic2. 1.       Chaincom.com, (2015). DEVELOPMENT STRATEGY,Brand Advantage-Parsons Chain China. [online] Available at: http://www.chaincom.com/english/brand/ShowArticle.asp?ArticleID=152

How to set up brand architecture? - How to plan and manage brand architecture?

Source: Van-haaften.nl, (2015). [online] Available at: http://www.van-haaften.nl/images/branding/Figure%2013%20-%20Brand%20Architecture.jpg

 - Source: Slideshare.net, (2015). Brand Masterclass Week Four. [online] Available at: http://www.slideshare.net/imootee/brand-masterclass-week-four

Managing Brand Architecture:

Guiding principles from : Equibrandconsulting.com, (2015). [online] Available at: http://equibrandconsulting.com/services/brand-consultant/brand-architecture/managing

”Sample Brand Architecture Principles

• Identify and invest in the fewest number of brands needed to meet business goals.  Today, that is Brands A, B and C
• Create new brand(s) only when a business case (including target customer insight) has been proven and necessary multi-year support has been confirmed
• Minimize the proliferation of sub-brands by using endorsed brands, product extensions or product descriptors
• Maximize understanding and minimize confusion by using descriptive or generic terms for product extensions or product descriptors”