PBL 1 Storytelling

Why do or don’t companies use storytelling in corporate communication?

According to the source; http://www.mindtools.com/pages/article/BusinessStoryTelling.htm

stories can change the way we think, act, and feel. The source explains that stories can perform as a basis of a workplace culture and that they can break down barriers and change bad situations into good.
Stories can grasp our imaginations, paint out our ideas, awaken our passions and inspire us.

The source positively states stories as powerful business tools and that they are used by successful leaders to engage their teams.

Different types of stories:

·         Who-I-Am stories- explaining who you are, your dreams, goals, accomplishments etc.

·         Why-I-Am stories- explaining the reason you are here

·         Teaching stories- explaining how if people change themselves they can achieve meaningful results

·         Vision stories- inspire and courage people

·         Values-in-Actions stories- supporting the values wanted for the audience to think about

·         I-Know-What-You-Are-Thinking stories- anticipate audiences’ point of view

·          

http://www.mindtools.com/pages/article/BusinessStoryTelling.htm

What makes an effective story and why? Find an example.

“ A good story is like a recipe- certain “ingredients” need to be part of the mix for it to be a success.”- http://www.mindtools.com/pages/article/BusinessStoryTelling.htm

Four key Questions for the Context:

According to Paul Smith and his book Lead with a Story, 2012
http://www.mindtools.com/pages/article/BusinessStoryTelling.htm

• ·         Where and when does this story take place? – fact or fiction?
• ·         Who is the main character?- someone the audience can connect with
• ·         What does he or she want?- what the main character wants to accomplish
• ·         Who or what is in the way?- stories need a villain or obstacle  which can be a person/event/challenge

-5 important questions to take into consideration:

• ·         Who is my target audience?
• ·         What topics can be just as interesting for my audience as my product/brand/service?
• ·         What is the best way to make these topics informative, helpful, or entertaining?
• ·         How can I incorporate the company philosophy/emotions into the content?
• ·         what’s the best kind of story for the business?

. http://blog.linkbird.com/en/content-marketing/4-top-storytelling-examples-inspire-optimize-content-marketing/

EXAMPLE:  https://www.youtube.com/watch?v=DBhTiyQU1kA&noredirect=1#t=40
Coca-Cola- simple yet enjoyable example of storytelling

How to determine a target audience and which channels to use to reach them?

• ·         Market Knowledge
• ·         Conducting third-party surveys
• ·         Speak to customers
• ·         Step into the shoes of your target audience

Storytelling Helps You Connect With The Target Audience http://www.text100.com/hypertext/2014/12/storytelling-target-audience/